Studio
All Things Are is a branding and graphic design studio. We work with local and international clients in a broad range of sectors, helping them tell their story, grow and change. We believe this is possible by balancing purpose and beauty.
Founded in Barcelona in 2006 by Fredrik Jönsson and Nina Wollner, the studio was based in Hamburg from 2012 until 2024, when it relocated to Freiburg im Breisgau.
We are a small, agile practice. Our established network of creative specialists allows us to put together a customised team for each project. We thrive when working with organisations that are ethical and on projects that are mission-driven.
Services
We are equally excited about selecting the paper stock for a brochure, creating a new brand identity, or developing a vision experience for your digital product. Whether designing for print or interactive media, our goal is always the same — to create thoughtful and memorable design solutions that differentiate and endure.
Brand strategy By identifying your objectives and target groups, we develop a brand message; a clear strategic concept concept that enables effective communication of your brand.
Visual identity We design functional, flexible and memorable visual identity systems including logotype, colours, typography, and imagery.
Product & UX design We provide product strategy, UX design, wireframing, prototyping, and interface design to develop engaging and user-centric digital experiences.
Editorial Concept and design of publications such as books, magazines or brochures. We love working with content!
Approach
Our process is collaborative and iterative. We work closely with our partners, taking time for discussions and workshops to gain a deep understanding of your culture, customers and vision. With four distinct phases, our work follows a clear structure. However, design isn’t a science and we always make sure to provide room for intuition and experimentation.
1. Discover We conduct research, interviews and workshops to ensure we have a comprehensive understanding of your brand.
2. Clarify We distil and simplify key insights into a core narrative that informs the creative process.
3. Ideate Through sketching, experimenting, and prototyping we explore possible solutions to convey the core narrative effectively.
4. Craft Once the concept and direction is clear, we meticulously craft timeless and beautiful designs that engage your audience.
Team
Fredrik Jönsson
Partner, Creative Director
fredrik@allthingsare.com
+49 176 64 02 12 92
Nina Wollner
Partner, Art Director
nina@allthingsare.com
+49 163 247 8131
Some current and past clients
| Antares Project | Kiel | Software |
| Built Engineers | London | Architecture |
| Feesability | London | Software |
| Jardim Botânico Monchique | Monchique | NGO |
| Katharina Hovman | Hamburg | Fashion |
| Krets | London, Stockholm | Architecture |
| Lagardère Sports | Hamburg | Software |
| MACBA Museum of Contemporary Art Barcelona | Barcelona | Arts |
| Magasin 3 Museum & Foundation for Contemporary Art | Stockholm | Arts |
| Miljn | Kiel | Software |
| Practico | London | Legal services |
| Q.E.D. Arkitektur | Gothenburg | Architecture |
| Radiotalk | Stockholm | Entertainment |
| The Swedish School in Barcelona | Barcelona | Education |
| Sweep | Hamburg | PR & Communication |
| University of East London | London | Education |
| University of Gothenburg | Gothenburg | Education |
| Vortex | Barcelona | Software |
| Wer liefert was? | Hamburg | Information & Communication |
| XING/New Work SE | Hamburg | Social network |