Visual identity for Germany's largest platform for digital educational media ↓
Client
Antares Project (Kiel, DE)
Year
2023
Scope
- Brand narrative
- Visual identity
- Art direction
- Illustration
- Website design
- Graphic design
- Motion design
Edupool allows schools and learning centres all across Germany to access safe educational media from leading content publishers. We created a new identity that enables Edupool to stand alone as a strong and mature brand, supporting the launch of a new marketplace service. We also redesigned the product UX, creating a design library and guidelines to streamline implementation and speed up decision-making processes.
To promote the launch of a new initiative to create a public marketplace on the platform, we created a series of idents that highlight the new visual identity and introduce the new product design.
Edupool needs to succesfully address three discrete target groups — state institutions, publishers, and the end-users of the service product: teachers and students. We developed a range of imagery and illustrations that allow Edupool to adapt their tonality while still retaining consistency across communications.